PACKAGING DESIGN FOR LUXURY SCENTED SOAP BRAND
A playful identity for a luxury soap brand that boasts eclectic and imaginative scents. White Rabbit is about how powerful aroma combination can feel entrancing and hypnotic, and as a brand White Rabbit seek to entice you with its vibrant, trippy and sensory visual language. The brand name is a reference to the Jefferson Airplane song of the same title, chosen because of the song’s tribute to psychedelia and references to the fantastical world of Lewis Carroll’s Alice In Wonderland.
