BRANDING FOR AN INDEPENDENT CINEMA STARTUP IN HOXTON, LONDON.
The name, “The Gallery”, emphasises film as a serious art form and alludes to the space being a multi-purpose venue, also housing an exhibition space and a bar and restaurant. The visual language plays with repetition and subtle image distortions, paying homage to the filmmaking process and highlighting the transformative nature of cinema, and a duotone of sensual reds and pinks establishes The Gallery as a true love letter to film.
THE BRANDING INCORPORATES OBLONG SHAPES THAT BEAR RESEMBLANCE TO CUE MARKS, SERVING AS A NOSTALGIC TRIBUTE TO TRADITIONAL CINEMA PROCESSES.
BEER PACKAGING AND BRANDING
Inspired by personal experiences of queer nightlife in East London, Head is a beer brand that is unapologetic, and celebratory. With bold references to sex and fetish wear, Head is a toast to nonconformist queer modes of being. The label designs combine Greek statues with a futuristic visual language to pay homage to queer pasts while also looking to queer prosperity still to come.
I am invested in what it means for a community whose rights are constantly contested, and whose hard-won progress can be quickly undone, to persistently assert its future. Head borrows elements from science fiction because science fiction is a timeless, utopian language that reassures us that there is a future.
DO YOU LIKE
WEBSITE UI FOR BIKE-SHARING SERVICE
PEDÜL is a bike-sharing service that is inspired by the joy and freedom of cycling. This project explores how primarily using colour and shape can create create a brand identity that is fun, expressive, and playful.
EDUCATIONAL CAMPAIGN FOR RADICAL BOOK PUBLISHER
Against a backdrop of ongoing police brutality and misconduct, there has been a resurgence in calls to abolish the police This campaign for radical book publisher Verso, attempts to educate the public on this divisive and frequently misunderstood philosophy, utilising both long-form and short-form content in its messaging to demonstrate the value of both a thought-provoking totebag and an expansive fully-cited seven-panel poster board.
PACKAGING DESIGN FOR LUXURY SCENTED SOAP BRAND
A playful identity for a luxury soap brand that boasts eclectic and imaginative scents. White Rabbit is about how powerful aroma combination can feel entrancing and hypnotic, and as a brand White Rabbit seek to entice you with its vibrant, trippy and sensory visual language. The brand name is a reference to the Jefferson Airplane song of the same title, chosen because of the song’s tribute to psychedelia and references to the fantastical world of Lewis Carroll’s Alice In Wonderland.